Instituto Moreira Salles (IMS Paulista) is a free cultural center on Avenida Paulista in São Paulo, with exhibitions spanning photography, visual art, literature and music. Its seven-story modernist building is a draw in its own right, with views over the avenue. Explore the galleries at your own pace, then browse the photography library or bookshop, or stop at the café and restaurant. Exhibitions change, so there is often something new to see; the program also includes film screenings and cultural events.
A cultural center on Avenida Paulista
Instituto Moreira Salles, usually shortened to IMS, brings photography, literature, visual art and Brazilian music together at its Paulista location. The center opened in 2017 and occupies a seven-story building on Avenida Paulista. Its program includes exhibitions by Brazilian and international artists, with photography a particular focus.
There is no fixed display to plan around: exhibitions change, so the galleries can offer new work on a return visit. The program has included presentations of photography and visual art, as well as projects by established artists and newer names. Check what is on before you go if you have a particular exhibition in mind.
The building and its views
The building was designed by Andrade Morettin Arquitetos Associados. Its seven levels include exhibition spaces, and the architecture is part of the visit even before you enter a gallery. Views look out over Avenida Paulista, giving you a different perspective on one of São Paulo’s best-known avenues.
The galleries let you move through the exhibitions at your own pace. The center’s subject matter reaches beyond photography to literature, visual arts and Brazilian music, so the displays can vary considerably. Admission is free for most galleries, making it easy to add a visit to a day spent exploring Avenida Paulista.
Library, cinema and places to pause
The public photography library holds books related to photography and art. A bookshop and a café are also on site, and the building includes a restaurant. These spaces make it possible to spend time beyond the galleries, whether you want to browse books or take a break between exhibitions.
IMS also has a cinema. Its program includes film screenings, alongside musical events, lectures and discussions. If you want to attend a screening or event rather than just visit the exhibitions, check the current schedule in advance. Weekdays are a quieter choice for exploring; weekends can be busier.
FAQ
Is admission to IMS Paulista free?
Admission is free for most galleries. Check the current program for details of any special exhibitions.
What can you see at IMS Paulista?
The changing program includes photography and visual art, with work by Brazilian and international artists. The center also has a photography library and a cinema.
How long should I spend at IMS Paulista?
Allow 1 to 3 hours for the galleries, with extra time if you plan to browse the library or bookshop or stop at the café.
When is a quieter time to visit?
Weekdays tend to be quieter than weekends.
