At 849 S Broadway in downtown Los Angeles, Eastern Columbia Lofts occupies a 1930 Art Deco building designed by Claud Beelman. Its turquoise terracotta exterior, gold details, clock tower and neon sign make it a distinctive stop in the Broadway Theater District. The building now contains residential lofts, so plan to admire it from the street unless you have access inside. Nearby, you can continue to shops, restaurants and the Orpheum Theatre.
A clothing-company headquarters on Broadway
The building opened in 1930 as the headquarters of the Eastern and Columbia Outfitting companies. Architect Claud Beelman designed the 13-story tower, which was built in nine months. Its turquoise terracotta cladding, gold trim and decorative details set it apart on South Broadway.
The exterior draws the eye upward: vertical lines emphasize the tower's height, while gold chevrons and sunbursts add ornament. A clock tower and neon “Eastern” sign complete the silhouette. The gilded sunburst entrance is another detail to look for from the sidewalk.
From offices to lofts
After serving as a clothing-company headquarters, the building was renovated and converted into residential lofts in the 2000s. It is now a condominium building, not a public museum, so an outside look is the practical plan unless you have permission or a reason to enter.
Its Broadway location makes it easy to combine a short exterior stop with nearby destinations. Tanner Goods is among the shopping options named nearby; Terroni and Preux & Proper are dining choices, and the Orpheum Theatre is close for entertainment. The building's clock tower is lit after dark, giving you another reason to pass by in the evening.
Perguntas frequentes
Can you go inside Eastern Columbia Lofts?
The building is a residential condominium, and public entry may not be available. Plan to view the exterior from the street.
Who designed Eastern Columbia Lofts?
Architect Claud Beelman designed the building, which opened in 1930.
What should you look for on the exterior?
Notice the turquoise terracotta, gold ornament, gilded sunburst entrance, clock tower and neon “Eastern” sign.
When is a good time to see the clock tower?
After dark, when the tower is lit.
