Pereira D’Oliveira is a family-run Madeira wine cellar and shop on Rua dos Ferreiros in central Funchal. Step inside to taste Madeira wines from sweet to dry among oak casks and bottles that reach back to the 19th century. Tastings are free on weekdays, and samples may come with traditional bolo de mel cake and crackers. Staff can explain how Madeira is aged and made. There is no pressure to buy, so you can focus on tasting before browsing the bottles.
Inside the cellar
Pereira D’Oliveira’s cellar and shop are on Rua dos Ferreiros in central Funchal. Oak casks fill the wine-storage room, and bottles line the walls. The company is run by the fifth generation of the D’Oliveira family.
The old stock is a central part of the visit. Bottles include Madeira wines from the 19th century, alongside younger wines and rare grape varieties. If you are interested in a particular vintage or grape, ask the staff what is available to taste.
How the tasting works
The cellar welcomes visitors for free tastings on weekdays. Samples can span sweet to dry styles, and traditional bolo de mel cake and crackers may be served alongside them. Some tasting descriptions mention a small set of samples, but the wines available can vary.
Staff can talk through Madeira’s ageing and vinification. You can taste without an obligation to buy; if you find a bottle you want to take home, the shop sells the wines and can arrange shipping.
Perguntas frequentes
Are tastings at Pereira D’Oliveira free?
Yes. Free tastings are available on weekdays.
What wines can you taste?
Samples range from sweet to dry Madeira. Older vintages and rare grape varieties may also be available to explore.
Is there food with the tasting?
Bolo de mel, a traditional Madeiran cake, and crackers may accompany the wine.
Do you have to buy a bottle after tasting?
No. You can taste without an obligation to buy.
