The Coca-Cola billboard stands on Darlinghurst Road in Kings Cross, Sydney, and has been part of the city’s streetscape since the 1970s. Its red-and-white neon is easiest to see after dark, when the lights can reflect across the harbour toward the Opera House. The sign also changes colour for special events. Stop by to see a piece of Sydney’s neon history, then explore the area around Kings Cross station. A daytime visit gives you a different view of the billboard.
A Kings Cross neon landmark
The billboard has been part of Sydney’s streetscape since the 1970s. Its illuminated Coca-Cola sign gives Kings Cross a familiar neon landmark, with special-event lighting adding colour at certain times.
Preguntas frecuentes
Where is the Coca-Cola billboard?
It is on Darlinghurst Road in Darlinghurst, near Kings Cross station in Sydney.
When is the best time to see the billboard?
Go at night to see the sign lit up. You can also visit in daylight to see it unlit.
Does the billboard change colour?
It lights up in different colours during special events.
