At Allianz Stadium in Twickenham, the World Rugby Museum and stadium tour pair rugby history with access to areas usually behind the scenes. A guided visit can take you through the stands, Royal Box, changing rooms and boardroom, then pitchside through the players’ tunnel. In the museum, historic shirts and other rugby memorabilia sit alongside interactive activities, including a scrum machine and a virtual reality goal-kicking game. The mix gives rugby fans plenty to explore, while the displays and tour also offer an engaging introduction for visitors who follow the sport less closely.
Inside the stadium tour
A guided tour takes you beyond the public areas of Allianz Stadium, home of England Rugby. Depending on the tour, you can see the stands, Royal Box, changing rooms and boardroom, and reach pitchside through the players’ tunnel. Guides share the stadium’s history and details about its role in English rugby.
The experience has drawn interest from people who do not follow rugby closely, as well as from fans. The tour has been described as informative and engaging, with access to areas that give a closer look at how the stadium works beyond match day.
Rugby history in the museum
The World Rugby Museum is inside the stadium and is included with stadium tours. Its collection covers rugby history through memorabilia such as historic shirts and match programmes, alongside displays about the sport. Rotating exhibits have included material on the 1905 All Blacks tour, artist Gerald Laing and the 2010 Women’s Rugby World Cup.
The museum’s Play Rugby Interactive Zone adds hands-on activities to the displays. You can try a scrum machine and virtual reality goal-kicking, with other rugby skill tests also listed among the activities. Set aside time for the museum as well as the guided walk around the stadium.
Planning your visit
The stadium is at 200 Whitton Road in Twickenham. Twickenham station is roughly a 15 to 20-minute walk away, though the journey can depend on your route. On-site parking is available, but access and arrangements can change during event periods. The West Car Park has been used for visitor parking; check current arrangements before driving.
The museum is closed on Mondays. It opens at 10am Tuesday to Saturday and 11am on Sunday, with closing times varying by day. The venue recommends booking tickets in advance. If you are visiting with children, the interactive activities provide a hands-on part of the museum experience.
Perguntas frequentes
How long does the visit take?
One guided tour has been reported to take about 75 minutes, while a visit including the museum has taken around two hours.
What can you see on the stadium tour?
The tour can include the stands, Royal Box, changing rooms and boardroom, with access to pitchside through the players’ tunnel.
Is the World Rugby Museum included with the stadium tour?
Yes. Stadium tours include a visit to the museum.
Is the museum open on Mondays?
No. The museum is closed on Mondays.
