The Rum Story & Jefferson’s Shop is a museum on Lowther Street in Whitehaven, set inside the former premises of the Jefferson rum business. Its displays trace the town’s rum trade and its connections to slavery, with artifacts and interactive elements spread across three floors. The route also recreates an Amazonian setting, adding a change of scene to the historical exhibits. Allow time to read the displays, then browse the shop for rum and other goods. A café is on site for a drink or light meal.
Whitehaven’s rum trade
The museum occupies the former premises of the Jefferson rum business on Lowther Street. Its story connects the company and the spirit to Whitehaven’s past as a port trading with the United States and other parts of the world.
Displays cover the town’s rum trade alongside the role of slavery in that history. They also place the business within Whitehaven’s wider maritime and commercial past. The subject is presented as part of the town’s history, including its painful connections, rather than separated from them.
Inside the museum
The self-guided route takes you through three floors of exhibits, with artifacts and written information about rum, the Jefferson family and Whitehaven. Interactive displays add variety to the visit, while the Amazon-themed area shifts the setting from the Georgian town centre to a recreated tropical environment.
There is plenty to read, so the visit suits people who want time with the historical material. The museum is compact, but the displays cover several strands of the story, from rum production and trade to the effects of the business on the town. The route can feel warm and enclosed in places.
The shop and café
After the displays, the shop has rum and other items to browse, including rum-based treats. The museum information notes a discount on a large bottle after completing the tour. A café on site serves light meals and drinks, giving you a place to pause before heading back into Whitehaven.
The museum is at 27 Lowther Street. Its three floors are accessible to wheelchair users, and accessible facilities are available. Plan to arrive before the 3pm last entry time; the museum closes at 4pm.
Häufige Fragen
How long does a visit to The Rum Story take?
Allow around 45 to 60 minutes to follow the self-guided route and explore the displays.
What is The Rum Story about?
It covers Whitehaven’s rum trade, the Jefferson family business and the trade’s connections to slavery.
Is The Rum Story wheelchair accessible?
The three floors are accessible to wheelchair users, and accessible restroom facilities are available.
When is the last entry?
Last entry is at 3pm. The museum closes at 4pm.
